April 2026: SEO & Growth Snapshot
A Strategic Overview of Our SEO Efforts and Achievements
This report details the comprehensive SEO work performed on Goddiva.co.uk in April 2026, highlighting key performance metrics and strategic next steps.
Executive Summary: Key Achievements
Organic Search continues to show robust performance in April, pushing revenue to nearly £44k. Our continuous optimization has yielded stable transaction volumes and engagement.
Organic Transactions
534 (GA4)
Visibility Change (Semrush)
6.51% (-1.81%)
Organic Search Revenue
£44,595.90
Google Search Console Performance (Apr vs Mar)
Search performance indicates steady indexing and visibility trends heading deeper into Q2.
Total Clicks
38.9K
vs 40.5K (Mar)
Total Impressions
3.89M
vs 3.65M (Mar)
Average CTR
1.0%
vs 1.1% (Mar)
Average Position
20.7
vs 21.3 (Mar)
Core Performance Metrics (Apr 01 - 30)
Semrush positioning
- Visibility: 6.51% (-1.81%)
- Est. Traffic: 1,526.4 (+48.01)
- Avg. Position: 53.13 (↑ 2.01)
- Improved KWs: See Section 6
- Declined KWs: See Section 6
User Acquisition (New Users)
- Total New Users: 143,842
- Organic Search: 34,409
- Organic Revenue: £44,595.90
- Transactions: 534
- Engagement Rate: 86.65%
Organic Traffic
- Active Users: 40,664
- Sessions: 57,965
- Engaged Sess: 50,768
- SESSION VALUE: £0.75 (Approx)
Revenue Breakdown (Organic)
Total Revenue
£280,143.30
Organic Search
£44,595.90
Top Improved Pages (by Estimated Traffic)
| URL | Keywords | Avg. Position | Est. Traffic | Traffic Diff |
|---|---|---|---|---|
| .../collections/wedding-guest-dresses | 21 | 5.00 (↓ 11.00) | 147.82 | +115.96 |
| .../collections/royal-blue-dresses | 4 | 3.50 (↑ 3.25) | 73.28 | +39.86 |
| .../collections/black-dresses | 3 | 20.33 (↑ 8.67) | 15.07 | +14.62 |
| .../collections/prom-dresses | 7 | 12.14 (↓ 3.94) | 98.94 | +10.94 |
| .../collections/race-day-dresses | 4 | 31.50 (↑ 68.50) | 5.50 | +5.50 |
Top Declined Pages (by Estimated Traffic)
| URL | Keywords | Avg. Position | Est. Traffic | Traffic Diff |
|---|---|---|---|---|
| .../collections/corset-dresses | 5 | 18.40 (↓ 1.20) | 8.93 | -212.78 |
| .../collections/cocktail-dresses | 4 | 6.25 (↑ 1.25) | 85.21 | -195.90 |
| .../collections/black-tie-dresses | 5 | 10.20 (↓ 2.53) | 26.91 | -123.82 |
| .../blogs/.../you-wear-a-ball-gown | 0 | - (↓ 99) | 0.00 | -80.08 |
| .../collections/sage-green-dresses | 1 | 4.00 (↓ 3.00) | 21.33 | -76.95 |
Keyword Ranking & Content Performance
Top Improved Keywords
| Keyword | Rank | Change | Volume |
|---|---|---|---|
| british cocktail dresses | 1 | +9 | 2,400 |
| cocktail dresses uk | 1 | +7 | 2,900 |
| stunning wedding guest dresses | 1 | +3 | 12,100 |
| gold dress for women | 1 | +1 | 2,900 |
| royal blue dress | 1 | +1 | 4,400 |
| ball gown dresses | 4 | +4 | 3,600 |
| prom dress uk | 9 | +91 | 2,400 |
| black occasion dress | 9 | +20 | 1,600 |
| maternity occasion dresses | 9 | +13 | 2,900 |
| evening dress | 9 | +3 | 9,900 |
| bardot dress | 9 | +2 | 27,100 |
| bardot dresses | 8 | +119 | 1,600 |
| cobalt blue dress | 11 | +112 | 900 |
| white occasion dress | 2 | +9 | 1,600 |
| prom dresses | 4 | +10 | 49,500 |
| ladies evening dresses | 1 | +9 | 1,900 |
| dress in party | 26 | +13 | 3,600 |
| dress from party | 20 | +14 | 9,900 |
| purple dresses | 8 | +12 | 2,900 |
| satin maxi dress | 16 | +16 | 5,400 |
| graduation dress | 11 | +14 | 27,100 |
| special occasion dresses | 10 | +14 | 2,400 |
| maxi gown with long sleeves | 7 | +14 | 4,400 |
| occasion dresses uk | 9 | +16 | 6,600 |
| occasion dress | 6 | +19 | 4,400 |
| occasion wear | 6 | +19 | 2,900 |
| chiffon dress | 2 | +14 | 5,400 |
| dresses for occasions | 2 | +20 | 2,400 |
| sequin dresses | 2 | +16 | 2,400 |
| little black dress uk | 1 | +15 | 1,600 |
| occasion dresses | 1 | +20 | 22,200 |
| velvet dresses | 1 | +16 | 1,600 |
Top Decreased Keywords
| Keyword | Rank | Drop | Volume |
|---|---|---|---|
| corset dress | 18 | -17 | 18,100 |
| black tie event dresses | 11 | -10 | 4,400 |
| cocktail dress | 10 | -9 | 22,200 |
| ladies dresses for over 50 | 7 | -6 | 4,400 |
| ball gown | 6 | -5 | 6,600 |
| sage green dress | 4 | -3 | 8,100 |
| dress for black tie event women | 3 | -2 | 2,400 |
| ball gowns | 2 | -1 | 2,900 |
| black tie dresses | 14 | -10 | 22,200 |
| evening dresses uk | 24 | -19 | 6,600 |
| party dress for women | 20 | -15 | 3,600 |
| gold dress | 13 | -8 | 12,100 |
| velvet dress | 5 | -2 | 8,100 |
| party dresses for women | 13 | -6 | 18,100 |
| blue maxi dress | 7 | -8 | 5,400 |
| lace dress | 39 | -28 | 12,100 |
| prom dresses uk | 10 | -2 | 9,900 |
| gold dresses | 20 | -10 | 2,900 |
| black maxi dress | 2 | -8 | 12,100 |
| champagne dress | 9 | -3 | 3,600 |
| embellished dress | 1 | -8 | 6,600 |
| teenage prom dresses uk | 21 | -10 | 1,900 |
| party dress | 15 | -5 | 18,100 |
| cocktail dresses | 13 | -2 | 9,900 |
| party dress for lady | 13 | -2 | 33,100 |
| burgundy dress | 30 | -17 | 18,100 |
| evening dresses | 9 | -1 | 18,100 |
| pink occasion dress | 12 | -1 | 1,600 |
| date night dress | 39 | -20 | 1,900 |
| dresses with pockets | 23 | -10 | 1,600 |
| black tie wedding guest dress | 28 | -13 | 4,400 |
| green dress | 31 | -14 | 14,800 |
| evening dresses for women | 19 | -6 | 5,400 |
| prom dress | 8 | -1 | 27,100 |
| black evening dress | 15 | -3 | 5,400 |
| graduation dresses | 15 | -3 | 14,800 |
| lace dresses | 15 | -3 | 1,600 |
| black tie dress | 19 | -5 | 12,100 |
| corset dresses | 14 | -2 | 1,900 |
| a line dresses | 20 | -5 | 1,900 |
| navy dress | 23 | -6 | 8,100 |
| evening dresses womens clothing | 27 | -7 | 4,400 |
| dresses little black dress | 24 | -5 | 3,600 |
| evening dress for women | 16 | -2 | 1,600 |
| plus size dresses uk | 21 | -2 | 2,400 |
| womens evening wear dresses | 16 | -1 | 6,600 |
| long sleeve occasion dress | 19 | -1 | 1,600 |
Top Competitors by Visibility
Competitive landscape update for April 2026.
| Domain | Visibility |
|---|---|
| asos.com | 30.43% (-0.36) |
| next.co.uk | 14.99% (+1.34) |
| clubllondon.com | 14.93% (+3.81) |
| newlook.com | 13.98% (-1.67) |
| goddiva.co.uk | 6.51% (-1.81) |
Website Category Backlink Status (April 2026 update)
| Category | RD | TB | Live | Lost | New | DA | PA | Spam% |
|---|---|---|---|---|---|---|---|---|
| Wedding Guest Dresses | 16 | 28 | 24 | 4 | 6 | 60 | 44 | 1 |
| Bridesmaids Dresses | 48 | 175 | 35 | 14 | 5 | 60 | 39 | 1 |
| Party Dresses | 40 | 85 | 37 | 3 | 1 | 60 | 43 | 1 |
| Sequin Dresses | 58 | 116 | 117 | 4 | 2 | 60 | 46 | 1 |
| Evening Dresses | 28 | 75 | 23 | 5 | 2 | 60 | 45 | 1 |
| Plus Size Dresses | 20 | 29 | 19 | 1 | - | 60 | 45 | 1 |
| Maxi Dresses | 21 | 56 | 56 | - | - | 60 | 44 | 1 |
| Summer Dresses | 11 | 68 | 10 | 1 | - | 60 | 41 | 1 |
| Prom Dresses | 18 | 33 | 18 | 1 | - | 60 | 44 | 1 |
| Look Lab Collection | - | - | - | 1 | - | 60 | 33 | 1 |
| Co-ords & Sets | - | - | - | - | - | 60 | 33 | 1 |
| Dresses with Pockets | - | - | - | - | - | 60 | 31 | 1 |
| Black Dress | 20 | 28 | 27 | - | 2 | 60 | 42 | 1 |
| Midi Dresses | 12 | 23 | 18 | - | 3 | 60 | 41 | 1 |
| Cocktail Dresses | 17 | 21 | 21 | - | 4 | 60 | 41 | 1 |
| Women's Shoes | 6 | 17 | 17 | - | 1 | 60 | - | - |
| Women's Dresses | 9 | 21 | 20 | 1 | - | 60 | 42 | 1 |
| Black Tie Dresses | 6 | 7 | 6 | 1 | - | 60 | 37 | - |
| Ball Gown Dresses | 4 | 8 | 5 | 3 | - | 60 | 34 | - |
| Gold Dresses | 4 | 4 | 4 | - | 1 | 60 | 40 | - |
| Burgundy Dresses | - | - | - | - | - | 60 | 31 | - |
| Ladies Dresses for Over 50's | 3 | 7 | 6 | 1 | - | 60 | 34 | - |
| Emerald Green Dresses | - | - | - | - | - | 60 | 30 | - |
| Champagne Dresses | 4 | 4 | 3 | 1 | - | 60 | 36 | - |
| Navy Dresses | 8 | 17 | 11 | 6 | - | 60 | 41 | - |
| Royal Blue Dresses | 2 | 3 | - | 3 | - | 60 | 35 | - |
| Purple Dresses | 2 | 2 | - | 2 | - | 60 | 37 | - |
| Chiffon & Mesh Dresses | 6 | 7 | 5 | 2 | - | 60 | 40 | - |
| Goddiva Sale Collection | - | - | - | - | - | 60 | 40 | - |
| Mother Of The Bride Dresses | 4 | 20 | 2 | 18 | - | 60 | 40 | - |
| Lace & Embroidered Dresses | - | - | - | - | - | 60 | 36 | - |
| Velvet Dresses | 4 | 7 | 3 | 4 | - | 60 | 37 | - |
| Satin Dresses | - | - | - | - | - | 60 | 33 | - |
| Floral Dresses | 4 | 8 | 5 | 3 | - | 60 | 36 | - |
| Little Black Dresses | 14 | 18 | 18 | - | 1 | 60 | 40 | - |
| Corset Dresses | - | - | - | - | - | 60 | 30 | - |
| Bodycon Dresses | 1 | 1 | - | - | - | 60 | 36 | - |
| Green Dresses | - | - | - | - | - | 60 | 30 | - |
| Graduation Dresses | 1 | 1 | - | 1 | - | 60 | 32 | - |
| Sage Green Dresses | - | - | - | - | - | 60 | 32 | - |
| A Line Dresses | - | - | - | - | - | 60 | 30 | - |
| Womens Tops | 6 | 10 | - | - | - | 60 | 37 | - |
| Maid of Honour Dresses | 2 | 2 | - | - | - | 60 | 30 | - |
| Holiday Shop | 7 | 10 | 8 | 2 | - | 60 | 39 | - |
| Date Night Dresses | 1 | 1 | - | - | - | 60 | 37 | - |
| Occasion Dresses | 13 | 11 | - | - | - | 60 | 36 | - |
| Race Day Dresses | - | - | - | - | - | 60 | 36 | - |
| Day Dresses | 1 | 2 | 1 | - | - | 60 | 36 | - |
| Mini Dresses | 2 | 2 | 2 | - | - | 60 | 36 | - |
Note: RD = Referring Domains, TB = Total Backlinks. April 2026 data capture.
What We Did in April
0. Algorithm Update Monitoring
- March 2026 Core Update: Monitoring ongoing impact.
- Rankings: Ranking fluctuations observed across key category keywords (some improvements and drops identified).
- Tracking: Ongoing tracking to differentiate update impact vs. SEO changes.
1. Category Page SEO (Content & Optimization)
- Race Day Dresses: Content ready for implementation
- Wedding Guest Dresses: V1 ready for review
- Floral Dresses: V1 ready for review
- Mini Dresses: On-page content implementation ready
- Bridesmaid Dresses: Content update V3 (priority)
- Occasion Dresses: Content updates prepared
Updated Category Documents: Mini Dresses, Wedding Guest Dresses, Floral Dresses, Occasion Dresses, Bridesmaid Dresses, Race Day Dresses.
2. Technical & Product-Level SEO
- Core Web Vitals: Detected drop (Mobile & Desktop) – investigation initiated.
- Structured Data: Investigated unparsable structured data issues across collection pages.
- File Issues: Identified missing llms.txt file during audit.
- Product-Level: Identified duplicate title tags across product pages and recommended unique title updates.
3. On-Page, Content & Analytics
- Structural Improvements: Proposed mobile category structure enhancements and category anchor text optimization (Race Day, Floral, Mini, Plus Size).
- Blog & Content: Identified blog tag pages issue (action plan shared) and ongoing content quality improvements.
- Tracking: Reviewed and corrected Conversion Linker setup.
4. Off-Page SEO & Strategy
- Link Building: Prepared Quiz clothing backlink opportunity outreach plan.
- Guest Posts: Reviewed 37 guest post sites (added comments, negotiated $80–$100 pricing, marked approved sites).
- Strategy: Suggested category content monitoring framework and established guest post quality review process.
The April report demonstrates continued organic growth, supported by strong foundational improvements in category SEO, technical health, and targeted off-page outreach. We are well-positioned to capitalize on the upcoming summer and occasion seasons.
